About me | catherine horsfall
Coach
I started 101.38 with one simple purpose: to help people shine through sport.
This isn't just about training plans or finish lines - it's about creating space for people to believe in themselves, build confidence, and discover what they are capable of.
My own journey into triathlon was fuelled by purpose and personal inspiration, and that's what I want to pass on. As an athlete and 1-1 coach in training through the British Triathlon Education Pathway, I'm committed to meeting people wherever they are on their journey - whether they're taking their first steps into sport or chasing big goals.
For me it's about progress over perfection, support over pressure, and making every sunrise count.
Rise. Train. Shin.
The principles behind 101.38
Resilience
Resilience
Resilience
It’s not about being fearless or perfect. It’s about showing up, finding your strength on the tough days, and moving forward - one session at a time.
Balance
Resilience
Resilience
Training should fit your life - not take it over. I will build structure that supports busy lives, families and real - world goals.
Belonging
Resilience
Belonging
Everyone has a place in this sport. My coaching will focus on confidence, community and celebrating your journey - whatever your start line looks like.
Coaching that fits your life
Simple, thoughtful Triathlon Coaching
101.38 Personal Coaching
£90 per month
What’s included:
- Personal athlete profile and goal setting
- Individualised training plan delivered via TrainingPeaks
- Plan updates every 2–4 weeks (and when life requires it)
- Weekly WhatsApp or video check-in for clarity, reassurance, and consistency
- Training analysis across swim, bike and/or run
- Clear pacing and intensity guidance (heart rate, pace or power as appropriate)
- Strength and conditioning guidance where it supports your training
- Ongoing support through the 101.38 Approach:
Resilience. Balance. Belonging.
Best for:
- Triathlon athletes at any stage, including 70.3 and full Ironman
- Long-course athletes building toward key events
- Single-sport athletes (swim, bike or run)
- Athletes returning to training after time away
- Anyone who wants calm, consistent progress